publication
fall 2022
Trader joe’s
jofall 2022


store sign
For this project, I was tasked with taking an existing company and rebranding them. I chose the company ‘Trader Joe’s’ because the logo felt out dated and much of its branding is also out of date. I developed a new logo, a new aesthetic for packaging, as well as created new items that might be found within the store.

new paper bag designs

reusable bag mockup

grocery basket mockup

store sign mockups

employee uniform shirts

trail mix packaging

coffee packaging design

sparkling juice packaging

main website ux design

online newsletter ux design