Trader joe’s
Brand Design • packaging • marketing • UX/UI DESIGN
STUDENT WORK • spring 2022
For this project, I was tasked with taking an existing company and rebranding them. I chose the company ‘Trader Joe’s’ because the logo felt out dated and much of its branding is also out of date. I developed a new logo, a new aesthetic for packaging, as well as created new items that might be found within the store.
new outdoor sign
brand comparison
new paper bag designs
reusable bag mockup
grocery basket mockup
store sign mockups
employee uniform shirts
trail mix packaging
coffee packaging design
sparkling juice packaging
main website ux design
online newsletter ux design